How does co-marketing differ between tiers?

Joint announcements and co-marketing opportunities

Our co-marketing activities focus on growth and audience reach, aiming to bring actual value to the community. Additionally, we can build on top of our standard activities over time depending on the specific needs of each community.

Guiding principles for co-marketing activities

When planning our co-marketing activities, we should consider the following:

• Content should be valuable and immediately actionable for the readers/users/community. It should help shorten their discovery or mastery time over a certain topic. Our audience should be able to smoothly consume and apply the new knowledge instead of putting in significant effort on their own to navigate to the point where that knowledge is useful.
• We want to build up collective knowledge about various solutions and the tools developers can use to build them. We also want to show how different platforms can work and be used together to reach a sustainable multichain future.
• We are highly flexible when it comes to ideas and their implementation and would love to hear your thoughts. You have unique insights into developers’ needs within your community, which is essential for creating relevant, valuable content.
• From the operational perspective, let’s take into account what is realistically doable within the time constraints we set when planning our joint activities.

The following ideas are part of our standard co-marketing activities. They should be used both as concrete suggestions, as well as starting points for further ideation.

Of course, all of these activities will be planned and executed in a balanced and sensible way depending on the tier you have selected.

Here’s a break-down of our standard co-marketing activities:

• Changelog entry announcing the integration for T1 and T2 networks, giving an overview of the provided support.
• Integration announcement blog post for T3 networks, which can also include a quickstart guide. We can adjust it to any use case(s) or structure/focus relevant to the specific audience.
• Adding your logo to our partners' placements and vice-versa (if applicable).
• Cross-promotion on (relevant) social media channels. We promote our changelog entries and announcement posts on X (Twitter) and encourage RTs/QTs for amplification.